top of page
Tobi_PhaWeb-01.png
Label_Tag_On_Clean_Background.png
Artboard 10.png
Tobi_PhaWeb-07.png

[ VISUAL IDENTITY ]

[ ART DIRECTION ]

[ PACKAGING ]

The brand was born out of a deep love for natural and unique tools that enhance the experience of hospitality and elevate cooking to an art. The desire to combine practical beauty with the pursuit of unique details that tell a personal story, evoke a sense of home and handmade craftsmanship, has led to the creation of a brand that brings the essence of home into diverse design experiences worldwide.

This project was created as part of my work at Pha Studio

© 2025 by Tom Pelled. All Rights RESERVED

bottom of page